Understand How Mobile Marketing Can Work For You — May 5, 2015

Understand How Mobile Marketing Can Work For You

Mobile marketing is something that is pretty much just as it sounds. this is a form of marketing that is done either on or with the use of a mobile device, such as an android or other type of smart phone. This is a marketing format that has the ability to provide customers with personalized information that is both time and location sensitive. In addition to that, you can also use this form of marketing in a number of different ways to promote various ideas, new products, sales and services.

The art of marketing through a cellular device gained quite a bit of popularity in the early portion of the 2000s. You may have known it as SMS or short message service. Through Europe and Asia, businesses began to collect cell phone numbers to then send off content, whether it be wanted or unwanted. With this type of a reach, you can pretty much have SMS messaging read in just a couple of minutes, making this type of marketing very convertible.

Throughout the years, SMS marketing is now a legitimate advertising avenue in some parts of the world. However, there are more and more businesses and developers that are finding new ways that they can interact with their customers, potential customers, followers and much more, all with the help of marketing on a more involved mobile level. Some of the most popular and effective MMS can have a number of aspects to it, including text, video, auto, images or a combination of all of these things.

Mostly all of the newer phones that are produced include a color screen that is going to be capable of both sending and receiving your standard MMS messages. Consumers now have a new way to connect with their favorite brands, receive coupons as they shop, pay for items using their mobile phones and so much more. No matter where you look, there is something new and exciting that you can do from your handheld device.

When you have a business, you simply do not want to miss out on all that mobile marketing has to offer. Whether you want to reach new clients or keep in touch with your current customers, you have the ability to formulate campaigns that are going to be easily tailored to meet your needs. Before you know it, your business will be enjoying all of the benefits that marketing on a mobile platform has to offer.

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Six Tools Used For Mobile Analytics — April 13, 2015

Six Tools Used For Mobile Analytics

mobile phoneMobile analytics refers to a system that is used to analyze the performance of a website or an app. It is commonly known as mobile web analytics and is used to track website activity via a mobile phone. Data is collected pertaining to website aspects that contribute to increasing the user traffic to a particular website.

Some of the commonly used tools for mobile analytics include:

Google Analytics

Google has promoted mobile analytics by providing this free and comprehensive tool. The tool provides two options that can be used to monitor website traffic. These are the overview and devices options. While the device option gives the essential details of the device model accessing the site, the overview option gives a detailed analysis on the actual number of devices accessing the website.

Mix Panel

This tool comes with the added benefit of real-time data, in-depth analysis, funnel analysis, and a track retention analysis. The tool sends real-time data on the site dynamics to an app in your phone. It is very applicable when launching a new app.

On retention analysis, this powerful tool enables you to establish a link between web users and mobile users.

Localytics

This is yet another powerful tool that allows you to perform mobile web analytics. It has been used by companies such as Temple Run and marvel to monitor their app performance. It provides the user with details on the app usage, version of the app installed on each device, device model, and location of usage.

Upsight

This tool provides information about engagement, core acquisition, and revenue metrics. One of its outstanding features is that it provides estimates of the revenues by predicting the amount of money that app users will most likely spend on the app based on their purchasing behavior. In addition to that, this tool gives weekly updates on app visits to enhance the performance analysis.

Apsalar

Apsalar mobile analytics tool is best suited to provide analytics services to mobile marketers on their website user traffic. It achieves this by providing mobile metrics such as revenues, installs, clicks, and in-app events. It also provides unlimited tracking of events, attributions, and cohort analysis.

This tool comes as a free version although you can also purchase one.

Countly

This is an open source tool that provides multi-platform support, real-time analytics, and non-prohibitive licensing. It is compatible with almost all the mobile phone operating systems. This is because it supports cross-platform applications like Unity3D SDKs.
In conclusion, mobile analytics tools have enabled successful website or app performance analysis by providing valuable feedback to the concerned parties.