mobile phoneMobile analytics refers to a system that is used to analyze the performance of a website or an app. It is commonly known as mobile web analytics and is used to track website activity via a mobile phone. Data is collected pertaining to website aspects that contribute to increasing the user traffic to a particular website.

Some of the commonly used tools for mobile analytics include:

Google Analytics

Google has promoted mobile analytics by providing this free and comprehensive tool. The tool provides two options that can be used to monitor website traffic. These are the overview and devices options. While the device option gives the essential details of the device model accessing the site, the overview option gives a detailed analysis on the actual number of devices accessing the website.

Mix Panel

This tool comes with the added benefit of real-time data, in-depth analysis, funnel analysis, and a track retention analysis. The tool sends real-time data on the site dynamics to an app in your phone. It is very applicable when launching a new app.

On retention analysis, this powerful tool enables you to establish a link between web users and mobile users.


This is yet another powerful tool that allows you to perform mobile web analytics. It has been used by companies such as Temple Run and marvel to monitor their app performance. It provides the user with details on the app usage, version of the app installed on each device, device model, and location of usage.


This tool provides information about engagement, core acquisition, and revenue metrics. One of its outstanding features is that it provides estimates of the revenues by predicting the amount of money that app users will most likely spend on the app based on their purchasing behavior. In addition to that, this tool gives weekly updates on app visits to enhance the performance analysis.


Apsalar mobile analytics tool is best suited to provide analytics services to mobile marketers on their website user traffic. It achieves this by providing mobile metrics such as revenues, installs, clicks, and in-app events. It also provides unlimited tracking of events, attributions, and cohort analysis.

This tool comes as a free version although you can also purchase one.


This is an open source tool that provides multi-platform support, real-time analytics, and non-prohibitive licensing. It is compatible with almost all the mobile phone operating systems. This is because it supports cross-platform applications like Unity3D SDKs.
In conclusion, mobile analytics tools have enabled successful website or app performance analysis by providing valuable feedback to the concerned parties.